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Real Estate Marketing

Listing price strategy: Country house for sale on Cedar Mesa with mountain backdrop

The Power of Listing Price in Western Colorado Real Estate

By in Colorado Real Estate Market

As a seasoned real estate broker in Western Colorado, I’ve seen firsthand how the right listing price can make or break a property sale. Let’s saddle up and explore why the listing price is more than just a number – it’s a powerful tool in your real estate strategy. The True Purpose of a Listing Price Contrary to popular belief, the listing price isn’t necessarily what we expect to get for a property. Instead, it’s a clever lure to attract potential buyers. Think of it as the bait on your fishing line – you need the right one to get a bite! In Western Colorado realty, setting the perfect listing price is both an art and a science. It’s about finding that sweet spot that generates buzz and gets folks through the door. This process involves a deep understanding of the local market, current trends, and the unique features of your property. Sparking Interest and Activity A well-chosen listing price can light a fire under potential buyers. Here’s how: Creating Urgency: When a property seems like a great deal, buyers want to act fast. It’s like a limited-time offer at your favorite store – you don’t want to miss out! This sense of urgency can be a powerful motivator, especially in the Western Colorado real estate market, where desirable properties move quickly. Widening the Net: A competitive listing price can attract more interested parties. In the diverse Western Colorado real estate market, this can lead to unexpected opportunities. From first-time homebuyers to seasoned investors, casting a wide net with your listing price can bring in a variety of potential buyers. Standing Out in a Crowded Field Your property needs to shine in our beautiful but competitive Western Colorado market. A strategic listing price can: Boost Comparative Appeal: When buyers compare properties, a well-priced home can look like the best bang for their buck. Standing out is crucial in Western Colorado, where buyers often have many options, from mountain retreats to ranch properties. Make a Strong First Impression: An attractive listing price can get your property to the top of buyers’ must-see lists. In the digital age, where most buyers start their search online, your listing price is often the first thing they see. Make it count! The Vital Importance of Activity In the real estate world, a busy listing is a healthy listing. A property can go stale faster than week-old bread without regular showings and interest. The right listing price keeps that momentum going. This is particularly true in Western Colorado’s seasonal market. Whether it’s ski season in the mountains or harvest time in the valleys, timing your listing price strategy with local rhythms can make a big difference. Listing Price vs. Selling Price: Clearing Up the Confusion Now, here’s where it gets interesting. The listing price and the final selling price often don’t match up. In our dynamic Western Colorado real estate market, properties can sell for more or less than their listing price. Sometimes, a lower list price can actually lead to a higher selling price. It sounds backward, but I’ve seen it happen time and time again. It’s all about creating that initial excitement and competitive atmosphere. For example, I once listed a farm property just outside Cedaredge at a price slightly below market value. The strategy worked like a charm – we received multiple offers within days, and the final selling price ended up well above what we might have initially listed it for. The Pitfalls of Overpricing Listing too high can be like trying to rope a steer with a piece of string – it just doesn’t work. An overpriced property can scare off potential buyers and leave you playing catch-up with price reductions later. In Western Colorado’s diverse real estate market, overpricing can be particularly dangerous. Buyers here are often well-informed and have a good sense of value, whether they’re looking at a ski condo in Aspen or a working ranch in Montrose County. Strategic Pricing in Different Market Conditions It’s important to note that your pricing strategy might change depending on market conditions. In a seller’s market, where demand outstrips supply, you might have more flexibility to price ambitiously. In a buyer’s market, competitive pricing becomes even more crucial. In Western Colorado, we often see micro-markets within the larger region. For instance, the luxury market in Telluride might be booming, while more modest properties in other areas are moving more slowly. Your listing price needs to reflect these nuances. The Role of a Local Real Estate Broker This is where working with a local Western Colorado real estate expert becomes invaluable. We have our fingers on the pulse of these local market variations to help you navigate the complexities of pricing your property just right. Price It Right from the Start In Western Colorado realty, getting your price right from the get-go is crucial. It’s about being proactive rather than reactive. A well-priced property paired with a solid marketing plan is a recipe for success in our market. Remember, the listing price is your property’s first impression. Make it count, and you’ll be well on your way to a successful sale in the beautiful Western Colorado real estate market. Ready to Get Started? Whether you’re selling a cozy cabin in the San Juan Mountains or a sprawling estate in the Western Slope, the right listing price can make all the difference. Ready to put this strategy to work for your property? Give me a holler, and let’s talk about how we can price your listing for success in the dynamic Western Colorado real estate market!

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Why Real Estate Digital Marketing Matters in Western Colorado

By in Colorado Real Estate Market

As the Broker and Owner of Western Land & Lifestyle Properties, I’ve seen firsthand how real estate digital marketing has transformed how properties are bought and sold in Western Colorado. In today’s digital age, a property’s online presence is just as critical as its curb appeal. The Power of Online Search in Real Estate According to the National Association of Realtors, 97% of homebuyers use the Internet in their search process. Consequently, whether you’re selling a cozy cabin or a sprawling Colorado horse property for sale, your listing needs to be optimized for online visibility. When potential buyers search for “log homes for sale in Colorado” or “Western Colorado realty,” you want your property to appear at the top of the results. That’s where real estate digital marketing comes in. By incorporating key phrases into your listing’s title and description, you can improve its search engine rankings and attract more qualified buyers. Crafting a Compelling Property Presentation Once buyers find your listing online, we strive to capture their attention with a stunning property presentation. Moreover, property presentation goes beyond snapping a few photos with your smartphone. Therefore, we invest in professional real estate photography and videography to truly showcase your property’s unique features and selling points. High-quality images and virtual tours allow buyers to visualize themselves in the space, even miles away. As an FAA-certified drone operator, I use aerial footage to give potential buyers a bird’s eye view of expansive properties, such as ranch land or horse farms. These immersive visuals can be the difference between a buyer scrolling past your listing or scheduling an in-person showing. The Importance of Digital Marketing in a Seller’s Market Some sellers might question the need for extensive property presentation, especially in a competitive seller’s market like Western Colorado. However, even when demand is high, effective real estate digital marketing can help you maximize your property’s value and attract the right buyer. Let’s say you’re selling a luxury log home in Colorado. While fewer buyers occupy this niche market, the interested ones are often willing to pay top dollar for the perfect property. Investing in a comprehensive real estate digital marketing strategy ensures that your listing stands out from the competition and reaches discerning buyers. Partner with a Real Estate Expert Who Understands Digital Marketing At Western Land & Lifestyle Properties, we understand the power of real estate digital marketing. That’s why we go above and beyond to showcase our listings online, from SEO-optimized descriptions to stunning visual content. Our dedication to excellence in marketing and branding has earned us national and local recognition, which means more eyes on your Western Colorado properties for sale. If you’re considering selling your Western Colorado property, let’s discuss how we can leverage digital marketing to help you achieve your goals. Contact me, Robert Gash, at 970-986-2955 or rob@wesellthewest.com to get started.

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Mastering Social Media as a Colorado Real Estate Agent

By in Real Estate Marketing

As a Colorado real estate agent, I’ve witnessed firsthand the transformative power of social media in our industry. In a world where 90% to 99% of people begin their home search online, leveraging social media has become a non-negotiable for real estate professionals. But how do you navigate this ever-evolving landscape and harness its potential to grow your business? Allow me to share some insights I’ve gained along the way. Building an Engaged Community The key to success on social media lies in forming an authentic, engaged community. As a real estate agent, your goal should be to connect with your in-real-life network online. Consider your target audience and the message you want to convey. For me, that means showcasing the allure of the Western Colorado lifestyle and providing valuable content for buyers and sellers in the area. To build a thriving community, focus on creating organic, helpful, and locally relevant posts. Share community events, highlight local attractions, and offer tips and tricks specific to your market. By doing so, you’ll establish yourself as a go-to resource, and when you do share listings, your audience will be more receptive. Prioritizing Quality Over Quantity In the realm of social media, quality trumps quantity every time. Having a smaller group of engaged followers who consistently provide leads is better than having a massive following with little interaction. This statement is especially true in niche markets like Western Colorado, where targeted marketing is essential. Rather than aiming for viral content, focus on educating potential buyers about your area and demonstrating to sellers that you go the extra mile to achieve the best results. Remember, a dedicated and loyal community is far more valuable than a sea of passive followers. Providing Value, Not Just Advertisements One common pitfall real estate agents often encounter on social media is turning their page into a constant stream of advertisements. While advertising every move and touting your achievements is tempting, resist the urge. People are averse to being bombarded with ads and unlikely to follow a page that feels like one giant promotion. Instead, use social media as an indirect advertising tool. Share informative, educational, and entertaining content that establishes you as a trustworthy industry authority. By providing value consistently, you’ll earn the trust and respect of your followers, making them more receptive to the occasional promotional post. Crafting Compelling Content Now that you know what not to post, let’s explore the types of content that engage and inspire your audience. Visual content reigns supreme on platforms like Facebook and Instagram, so prioritize eye-catching property photos and videos. Share client testimonials and success stories to build credibility and showcase your marketing prowess. To attract potential buyers, highlight your area’s lifestyle opportunities through captivating images and local insights. Keep your followers informed about industry trends and market news, empowering them to make smart decisions about when to buy or sell. Finally, provide valuable tips on home renovations and improvements to help sellers maximize their return on investment and assist buyers beyond closing day. Embracing the Power of Social Media in Real Estate As a Colorado real estate agent, I’m committed to staying at the forefront of social media marketing to better serve my clients. By forming genuine connections, prioritizing quality engagement, providing valuable content, and leveraging the power of visual storytelling, I’ve seen firsthand how social media can transform a real estate business. If you’re a fellow real estate professional looking to elevate your social media game, or a buyer or seller seeking an agent who understands the digital landscape, I invite you to connect with me. Together, we can navigate the exciting world of Colorado real estate and make your dreams a reality.

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Selling Your House: Get It Photo-Ready

By in Properties For Sale

When it comes to selling your house, first impressions are everything. And in today’s digital age, those first impressions often come from the photos your realtor takes of your home. As a seasoned real estate professional, I know the quality of your listing photos can make or break your home’s ability to attract potential buyers. That’s why it’s crucial to properly prepare your house before your real estate broker arrives with their camera. Let’s dive into everything you need to do to ensure your home looks its best in those all-important listing photos. Declutter and Depersonalize The first step in preparing your house for listing photos is to declutter and depersonalize each room. You want potential buyers to be able to envision themselves living in your home, and that’s harder to do when your personal items are everywhere. Remember, the goal is to create a clean, neutral canvas that allows buyers to focus on your home’s best features. Here are some tips for decluttering and depersonalizing: Remove family photos, personal collections, and anything that might distract buyers from the features of your home; Clear off countertops, tables, and other surfaces; Store away excess furniture to make rooms feel more spacious; Organize closets, cabinets, and pantries to showcase storage space. Deep Clean Every Room Once you’ve decluttered, it’s time to deep clean. A spotless home looks better in photos and gives buyers the impression that your home has been well-maintained. If deep cleaning isn’t your forte, consider hiring a professional cleaning service to ensure your home is photo-ready. After all, you’re selling your house – it’s worth the investment! Make sure to: Wash windows inside and out; Clean and dust all surfaces, including baseboards and light fixtures; Vacuum and mop floors; Clean and organize bathrooms, including grout and mirrors; Tidy up the kitchen, including appliances, cabinets, and backsplash. Boost Your Curb Appeal Selling your house doesn’t stop inside – don’t forget about the exterior of your home! Curb appeal is crucial for making a great first impression and enticing potential buyers to click on your listing. A well-maintained exterior sets the tone for the rest of your home and immediately impresses potential buyers. Here’s how to boost your curb appeal: Mow the lawn and trim hedges and trees; Remove any debris or clutter from your yard and porch; Add a fresh layer of mulch to garden beds; Plant colorful flowers for a pop of color; Clean or replace your welcome mat; Make sure your house number is visible and in good condition. Create the Right Atmosphere Finally, before your real estate broker arrives to take photos, take some time to create the right atmosphere in your home. These small touches can make a big difference in how welcoming and inviting your home looks in photos. Consider these tips: Open blinds and curtains to let in natural light; Turn on all lights, including lamps, to brighten up rooms; Set the dining room table with neutral place settings; Add some fresh flowers or a bowl of fruit to the kitchen counter; Fluff pillows and neatly fold throws on beds and couches; Ensure all toilets are closed and toilet paper rolls have neat edges. Preparation is Key Selling your house demands preparation, and it begins with the listing photos. By decluttering, deep cleaning, boosting your curb appeal, and creating the right atmosphere, you’ll ensure that your home looks its absolute best in photos and attracts plenty of potential buyers. Remember, as your Colorado Realtor, I’m here to help you through the selling process. If you have any questions about preparing your home for photos or the selling process in general, don’t hesitate to reach out. Together, we can ensure your home makes a fantastic first impression and attracts the right buyers.

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Bringing Properties to Life with an Interactive Map

By in Real Estate Marketing

When you’re looking to buy land in Western Colorado, pictures and descriptions only tell part of the story. You need to envision how that property fits into the bigger picture – the lay of the land, proximity to amenities, and unique geographic features. As an Accredited Land Consultant in Colorado, I understand this need for deeper context. That’s why I utilize cutting-edge interactive map technology to give buyers a true sense of place for every listing. See the Whole Landscape A basic map gives you boundaries and roads, but an interactive map allows you to virtually explore an entire area. With intuitive zoom and navigation, you can scope out surrounding towns, travel routes, public lands, water sources, and more. This bird’s eye view provides crucial insights into how a property integrates with its surroundings, giving buyers a better view and supporting our real estate marketing strategy.  For example, a hunter evaluating a ranch listing can overlay game management units to assess access to prime habitats. A rancher can analyze topography and drainage to plan optimal grazing zones. Whether you’re scouting residential, agricultural, or recreational land, interactive maps unveil details that bring a property’s full potential into focus. Every Acre at Your Fingertips Beyond a basic neighborhood view, an interactive map lets you dive deep into individual land parcels. Detailed aerial imagery highlights terrain features like trees, structures, fencing, and roads. With 3D viewing, you can virtually tour sizeable acreages as if you were on the ground. I also overlay geographic data like water sources, easements, and zoning boundaries so you understand exactly what you’re getting. For larger properties, there’s even a mobile GPS-tracking mode to navigate safely during in-person visits. No more guessing about access points, boundaries, or that faraway corner – the full lay of the land is right at your fingertips. The Western Colorado Land Advantage As a land specialist in Western Colorado, I know details matter when purchasing acreage for any purpose. Thus, I go the extra mile to include robust interactive mapping in my real estate marketing strategy for every listing. This powerful visual tool provides the complete physical context to make an informed and confident land investment decision. Whether you’re searching for a new ranch headquarters, a private mountain retreat, or a prime development opportunity, interactive mapping allows you to truly understand a property’s place in the world. Leverage this innovative technology and put yourself fully in the scene of your future land purchase. Reach out anytime to explore my current interactive listings and see how this resourceful modern technology enriches the land-buying experience. With the full story on the landscape, we can align you with that ideal Western Colorado property you’ve been visualizing. Click here to explore Western Land & Lifestyle Properties’ current listings.

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How We Sell Specialty Real Estate in Western Colorado

By in Real Estate Marketing

Specialty real estate appeals to a unique subset of buyers. Whether you’re selling a luxury or historic home, an off-grid property, a massive equestrian ranch, or another type of property that falls outside the home-in-town criteria, buyers exist who are looking for exactly what you’re offering. Even in a seller’s market, watching your specialty property sit on the market while other homes fly off in mere days is frustrating. However, rest assured that we’re working hard behind the scenes to match your specialty property with the perfect buyer. As the Marketing Director at Western Land & Lifestyle Properties, I develop real estate marketing strategies to ensure that all our property listings, from standard in-town homes to luxury estates on hundreds of acres, are visible to interested buyers. Here are a few marketing tactics we implement to support specialty real estate. Reaching Niche Property Buyers Specialty real estate buyers might not be local, so a “For Sale” sign in the yard isn’t going to capture their attention. Instead, these buyers rely on the internet, email, social media, and other remote mediums to shop remotely. We can reach these buyers with organic and paid marketing campaigns. Search Engine Optimization We reach niche property buyers through websites optimized to show up when these buyers search specific terms that apply to the property type. This ensures our website shows up for the buyers who know WHAT they want to buy. For example, say I’m listing a Colorado historic home for sale. My marketing strategy begins with thorough keyword research to determine what historic home buyers are searching for online. Once I develop a list of search terms, I create content that satisfies those queries, utilizing those search terms in my listing description, blog posts, and social media posts. Targeted Campaigns for Specialty Real Estate Buyers Additionally, we run targeted campaigns and ads in places where we know potential buyers exist. To effectively target potential buyers, we leverage contact databases with information about people who have indicated interest in specific property types. Whenever someone submits a query via a page on our website about a specific property type, we capture their information for targeted re-marketing campaigns. Since these inquirers are already vetted, they’re more likely to engage with an email or a postcard about a similar listing. Marketing the Western Colorado Lifestyle Marketing specialty real estate listings means telling someone about a property on the market is not enough; I have to show the opportunities it provides. As much as potential buyers care about the specs of a given property, they care more about what they can achieve by owning it. Every property has a story to tell, and we use video, photography, and writing to capture it. Furthermore, our brokers constantly showcase the Western Colorado lifestyle to amass a following of potential buyers who may be interested in our current and future listings. We share information and resources that nurture people throughout every stage of the real estate buying process. We Specialize in Western Colorado Real Estate Western Land & Lifestyle Properties has a real estate marketing strategy for every Western Colorado property type. We specialize in matching properties with target buyers, whether a historic home, a luxury mountain retreat, a restaurant, or a ranch. If you’re selling specialty real estate in Western Colorado, I’d love to work as your broker and drive results through proven marketing strategies. You can reach me via email at kayla@wesellthewest.com or by phone at 720-840-8717.

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Positioning Our Brokerage as a Real Estate Marketing Company

By in Real Estate Marketing

Over the past decade, digital transformation has created a closer relationship between marketing and sales, especially in real estate. Whereas it was once a real estate broker’s primary responsibility to run local ads in the paper and show people properties, we now can reach millions of people online with a single property video. A modern real estate broker in Western Colorado needs a solid marketing plan to brand themselves and promote their listings. In fact, according to the National Association of Realtors, more than 30% of Realtors close at least one transaction per year as a direct result of social media. We know it’s not enough to be a real estate brokerage; that’s why we call ourselves a real estate marketing company. How Do You Create an Effective Real Estate Marketing Strategy? Even though most real estate professionals know they need to adopt digital marketing practices, developing an effective strategy is much easier said than done. The NAR reports that 45% of brokers say “keeping up with technology” is the biggest challenge for their agents. As the marketing director at our Western Colorado real estate office, Western Land & Lifestyle Properties, I love finding new strategies to keep our listings and brokers relevant. We must delicately balance promoting our listings to reach potential buyers and promoting ourselves to reach potential sellers. What Does a Real Estate Marketing Strategy Involve? Promoting the Western Colorado lifestyle is at the core of our real estate marketing approach. It’s the common thread that ties all our listings and brokers together – because listings are fleeting, but the Western Colorado lifestyle our listings offer always draws the right people to our content. This approach is advantageous to our buyers and sellers because it helps buyers discover this location and available properties, resulting in a wider potential buyer pool and, sometimes, faster sales. Driven by such a mindset, we cannot simply call ourselves your local Cedaredge real estate office. We’re truly a real estate marketing company, going above and beyond for our sellers, buyers, and brokers with a proven omnichannel strategy to continuously boost sales and GCI year over year. Some elements of our real estate marketing strategy include: Adding high-volume keywords to our website, blog posts, and listing descriptions to help place our relevant content on the first page of search results for buyers and sellers. Writing weekly blog posts to educate our audience, support our SEO strategy, and establish credibility. Taking professional listing photos and videos, including drone videography, to enhance buyers’ digital experiences. Prioritizing stellar listing presentation: optimized copy, interactive mapping, 3D property tours, and more. Maintaining an active presence on Facebook, Instagram, TikTok, Pinterest, YouTube, and Google My Business. Running print advertisements (selectively) in the nation’s leading real estate magazines. Running digital advertisements (selectively) on the nation’s top targeted real estate search platforms. Maintaining a CRM to continually build our database of potential buyers. Establishing relationships with local publications to share relevant news with the community. Using Our Real Estate Marketing Company To Sell Your Property When you hire a real estate broker to sell your property, you expect them to market it to the right buyers. So, why not turn those expectations into reality and hire our real estate marketing company instead? At Western Land & Lifestyle Properties, we don’t just sell properties; we market lifestyles. Experience the difference that mindset makes. Did I Mention What We Offer Our Brokers? Since marketing plays a pivotal role in what we do at Western Land & Lifestyle Properties, we empower our brokers with cutting-edge marketing support to promote themselves and their listings. We’re always looking for passionate people to join our team, whether or not they have real estate experience. Some benefits of working for Western Land & Lifestyle Properties include: No desk fees. Generous commission splits. Free training. In-house marketing director. Established social media platforms for advertising. In-house print and digital advertising opportunities. For more information about working with us, contact our managing broker, Robert Gash, at 970-986-2955 or rob@wesellthewest.com.

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What is an Accredited Land Consultant in Colorado?

By in Real Estate Marketing

When listing your land for sale in Western Colorado, you want to ensure that you’re working with the industry’s most knowledgeable and experienced professionals. That’s where an Accredited Land Consultant (ALC) comes in. ALCs are not just land sales professionals but the most accomplished, experienced, and high-performing experts in land real estate transactions. As of May 2023, I am proud to have earned my ALC designation, enabling me to provide exceptional real estate services for all types of land in Western Colorado. Understanding the Accredited Land Consultant (ALC) ALC is a prestigious designation for the most accomplished, knowledgeable land real estate professionals. It requires completing a rigorous education program and establishing a proven track record of successful land transactions. Additionally, it necessitates a commitment to professional growth and conducting business with the utmost integrity. The ALC designation provides real estate brokers the knowledge and expertise to close deals effectively and confidently speak with clients about land for sale. Furthermore, clients can have confidence in their ALC broker as the most qualified expert to guide them through their land transaction. The ALC designation is the only land-specific designation endorsed by the National Association of REALTORS®, solidifying its prestige and credibility. Selling Land vs. Selling Homes: Unique Considerations Selling land requires a specialized understanding of the diverse types of land and their specific purposes. Whether agricultural land, timberland, ranch, recreational properties, or vacant land for development, each type appeals to a distinct buyer persona. An ALC possesses in-depth knowledge of the intricacies of land for sale in their area, including factors like water rights, regulations, and zoning. Moreover, an ALC knows how to effectively reach potential buyers specifically looking for your type of land for sale, ensuring maximum exposure and optimal results. Benefits of Listing Your Land for Sale with an Accredited Land Consultant By listing your land for sale with an ALC, you gain access to a wide range of benefits. One of the key advantages is the ALC’s extensive knowledge of the local Colorado land market. I understand the unique characteristics and features that make your land valuable and desirable to potential buyers. Additionally, I know the various buyer personas for different types of land, enabling me to tailor my marketing strategy to reach the right audience effectively and sell your land faster. ALC in Western Colorado – Robert Gash As an Accredited Land Consultant in Western Colorado, I take great pride in my designation. I have dedicated considerable time and effort to earn this designation because I am committed to providing you with the most comprehensive land real estate services.  Moreover, at Western Land & Lifestyle Properties, we have been recognized with national and local marketing awards, solidifying our ability to reach buyers nationwide. Combining the ALC designation with our exceptional marketing platforms, our brokerage is the perfect place to list your Colorado land for sale. If you’re considering selling your land in Western Colorado, choose the expertise and professionalism of an Accredited Land Consultant. Contact me, Robert Gash, and let’s discuss how I can assist you in maximizing the value of your land and achieving a successful transaction.

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How We Developed a Killer Real Estate Marketing Strategy

By in Real Estate Marketing

If you list your property for sale with local real estate agents and expect them to rely on local marketing avenues, you’re setting sub-par expectations. No matter the size, price, or property type, at Western Land & Lifestyle Properties, every listing benefits from our red-carpet-worthy real estate marketing strategy. And let’s just say that real estate marketing strategy goes far beyond advertising in the local newspaper. As the marketing director at Western Land & Lifestyle Properties, I have the unique challenge of marketing our brokerage and helping our brokers promote themselves. To do this effectively, we differentiate the type of content we share as a business versus individuals to optimize our audience reach. Let’s take a closer look. How Real Estate Marketing Works An effective real estate marketing strategy equally promotes property for sale and our services as local real estate agents. All the local real estate agents in Western Colorado are competing to stand out amongst hundreds of thousands of others in the crowded Colorado real estate market. On an individual and brokerage level, we must remain visible and provide value to our community. That way, when someone is in the market for a real estate agent, they think of us.  At Western Land & Lifestyle Properties, our brokers are resources for the community regarding real estate, property type, and area information. We publish weekly blog posts on our website, hold membership in several local organizations, and do many other things to stay top of mind and involved in my community. As individual brokers, we’ve built audiences of Western Colorado lifestyle enthusiasts to whom we can promote our listings. Our brokerage is prepared to deliver more advertorial listing promotions whenever those lifestyle enthusiasts are ready to pull the trigger on a real estate transaction. What is a Real Estate Marketing Strategy for Listing Promotion? Each property for sale gets its very own campaign complete with photos, videos, SEO, local and national advertising, and unique real estate marketing campaign ideas. It starts with the listing presentation. Your online listing post should be searchable, visually appealing, and detailed. At Western Land & Lifestyle Properties, every listing gets: Next, we syndicate our listing posts to as many relevant property websites as possible for maximum exposure. More than 90% of real estate buyers begin their search online. We syndicate our listing posts to as many relevant property websites as possible for maximum exposure. These include: By sharing our listings with these nationally and locally ranking websites, we maximize the opportunity to show up online when a buyer searches for it. Then, it’s time to promote and drive direct traffic to those websites. We use a variety of owned, earned, and paid media channels to promote our listings and Western Colorado real estate services to the masses. These include: Why Should Our Real Estate Marketing Strategy Matter To You? The most challenging aspect of real estate marketing is that not everyone is ready to sell when they see our marketing. Nobody sees a post from @wesellthewest on Instagram and suddenly lists their horse property for sale. It might take years of consistent posts about selling horse properties in Colorado before that person is finally ready to sell. However, when that time comes, who do you think they’ll call? Probably the real estate broker who’s at the forefront of every digital outlet they’ve opened for the past three years. Even if you’re not ready to list your property for sale in Colorado, you should know that Western Land & Lifestyle Properties is still taking steps NOW to set your property up for maximum visibility whenever you are ready. Our real estate marketing strategy is constantly evolving, and every piece of content is making our listings more visible now and in the future. We’re thinking about you and how to sell your property for the highest possible price, even if we don’t meet for another year. To learn more about our real estate marketing strategy or talk about listing your Western Colorado property for sale, contact me, Kayla Klein, or any of our other talented real estate brokers. You’re in capable hands with Western Land & Lifestyle Properties!

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Our Cedaredge Real Estate Office Overcomes Market Downturns

By in Colorado Real Estate Market

Amidst the whispers of rising interest rates and the ever-looming winter season, many are apprehensive about venturing into the Colorado real estate market. However, I firmly believe that hesitation is unwarranted, and our Cedaredge real estate office has the data to back it up. Here’s why. When’s The Best Time to Sell Real Estate? The concept of the “best” time to sell real estate often hinges on the state of the Colorado real estate market. In a seller’s market, demand outpaces supply, driving up property prices. Factors such as low inventory, a strong economy, and increased buyer competition contribute to this situation. Knowing how to navigate and leverage a seller’s market can significantly influence your real estate endeavors. When’s The Best Time to Buy Real Estate? Conversely, the “best” time to buy real estate typically aligns with a buyer’s market. In this scenario, there’s excess inventory, giving buyers the upper hand. Factors such as higher interest rates, an abundance of available properties, and a less competitive buyer pool create favorable conditions for buyers. Recognizing the characteristics of a buyer’s market can empower you to make strategic property investments. But… The Right Buyers and Properties Are ALWAYS Out There Regardless of whether the Western Colorado real estate market conditions favor sellers or buyers, there’s a perpetual truth in real estate: the right buyers and properties are always in existence. For sellers, there’s invariably a buyer out there who’s seeking precisely what your property offers. On the flip side, buyers can perpetually find properties that align with their needs and preferences. Home prices and interest rates may fluctuate over time, but when you view the real estate market through a long-term lens, these fluctuations become part of the natural ebb and flow of the market. For those investing in a primary residence or a property intended for long-term ownership, these fluctuations tend to balance out over time. Finding a Solid Real Estate Market Especially if your plans involve holding onto a property for several years, selecting a real estate market with a promising outlook can significantly boost your investment. The Western Colorado real estate market serves as a prime example. With a burgeoning population, evolving job markets, and an influx of individuals migrating from urban areas, the demand for properties in this region is on a steady incline. We’re Still Selling Western Colorado Real Estate Despite rumblings of a market slowdown, Western Land & Lifestyle Properties continues to thrive. Our success can be attributed, in part, to our proactive marketing approach. While the local market may exhibit signs of deceleration, we cast a wider net by promoting our listings both locally and nationally. This strategy allows us to reach every potential buyer, whether they reside just around the corner from our Cedaredge real estate office or across the country. If You Need to Buy or Sell… Buy or Sell! In the world of real estate, the best time to buy or sell is precisely when you need to buy or sell. As long as you perform your due diligence, you can make informed decisions that align with the current market conditions. If you’re contemplating a real estate move, whether as a buyer or a seller, I encourage you to reach out to me, Kayla Klein, at Western Land & Lifestyle Properties. Your ideal real estate opportunity might be closer than you think.

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The Cornerstones of Real Estate Marketing

By in Real Estate Marketing

You wouldn’t post a picture on your social media with inadequate lighting and at an unflattering angle, so why would you do it for a property you’re trying to sell? Professional photography and videography are the cornerstones of real estate marketing because those mediums are the first opportunity a buyer gets to interact with the property.  According to data from VHT Studios, homes with professional photos receive an average of 118% more online views versus listings without professional photos.  The Benefits of Professional Photography in Real Estate Marketing When potential buyers are browsing properties online, they are more likely to click on a listing with a nice thumbnail photo than one that doesn’t do the property justice. Quality real estate photos consider elements like lighting, composition, and editing. As a real estate broker who frequently lists luxury properties, I rely on professional photography to highlight those properties’ best features and do them the same justice online that they have in person.  The Benefits of Professional Videography in Real Estate Marketing Videos of a property for sale instantly captivate potential buyers and make them feel more at home. Real estate videography can incorporate drone footage, 360-degree virtual walkthroughs, and even short-form videos for social media. According to WireBuzz, properties with video receive 403% more inquiries than those without. Property videos give buyers similar gratification to touring the property in person, but watching a video requires significantly less effort. On the flip side, real estate videography can help weed out potential buyers for whom the property isn’t fit, which saves sellers and brokers time and money. Data from a Matterport study revealed that Virtual tours reduce the number of in-person showings by up to 50%. Choosing the Right Real Estate Broker All this said, when it’s time to start shopping for a real estate broker to list your property for sale in Colorado, find someone with a strong grasp on real estate marketing. The National Association of Realtors reports that 73% of homeowners say they are more likely to list with a real estate agent who uses video to market their property.  At Western Land & Lifestyle Properties, we pride ourselves on exquisite property presentations tailored to potential buyers who live online. We produce professional photos, drone videos, virtual tours, social media content, and interactive maps for every property we list, giving potential buyers the most comprehensive views and information.  Are you part of that 73% of homeowners? If you’re considering buying or selling property in Western Colorado, see how Western Land & Lifestyle Properties can help. Contact me, Robert Gash, to learn more about my strategic approach to property presentation and real estate marketing programs.

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How To Stage Your Cabin For Sale in Colorado

By in Real Estate Marketing

With mountains and mountain lovers galore, Colorado has a great real estate market for cabins. And you want to take advantage of it. Therefore, you need to know a few things about staging and presenting the property to appeal to your target buyers. As a local real estate broker with lots of cabin experience, here are my top four tips for staging your cabin for sale in Colorado. 1. Clean and Declutter Your Cabin A clean cabin gives potential buyers a blank slate to imagine building their home. To make your Colorado cabin for sale less “I live here,” and more “Imagine yourself living here,” remove personal items and clutter. Organize storage areas, and make sure to only leave decorations that accentuate the cabin’s charm. 2. Highlight the View – “Hello, Colorado Mountains.” Beautiful surroundings can make or break your cabin’s potential for a quick sale, so if you have a view, now’s the time to show it off. Make the views focal points of your rooms by arranging furniture to draw attention to the windows, balconies, and other great features.  3. Emphasize Your Cabin’s Best-Selling Atmosphere Creating a cozy atmosphere with traditional cabin decor will play into the mountain location and make buyers feel more at home. You can add soft textures like pillows and blankets, warm lighting, and comfortable seating. Additionally, incorporating natural elements such as wood, stone, and plants will help set the stage and make the cabin fit into its location. 4. Appeal to Outdoor Enthusiasts If your cabin for sale in Colorado is in an area known for recreational activities, you should highlight those opportunities for potential buyers. Look for opportunities to showcase outdoor recreational prospects in the area, such as hiking trails, biking paths, and skiing. Your real estate broker should also capitalize on these opportunities to help market your cabin for sale in Colorado, writing blog posts, making videos, and posting online about the area. Your Cabin, Our Marketing Expertise As with any property for sale, presenting your Colorado cabin leans on promoting the lifestyle it affords. If you’re marketing a cabin close to a ski area, we’ll make that evident from the minute someone sees your listing online to the minute they walk through the front door. That marketing expertise is exactly why Western Land & Lifestyle Properties is your source for log cabins for sale in Colorado. We’ll help you capitalize on what makes your cabin property unique and use that to find buyers who think that feature is pretty special. If you have any questions about listing your Western Colorado cabin for sale, contact me, Robert Gash, at 970-986-2955 or rob@wesellthewest.com.

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Colorado Cabin Real Estate Mistakes to Avoid

By in Real Estate Marketing

Mountain cabins for sale are hot commodities, but selling them can be tricky. Listing a cabin for sale in Colorado requires proper staging, a knowledge of your local real estate market, due diligence, and a marketing strategy to find the right buyer. To successfully sell your Colorado cabin, avoid these four common mistakes. 1. Not Staging the Cabin  Once you list a cabin for sale in Colorado, you should be ready for buyers to walk through the door. Preparing your Colorado cabin for showings involves cleaning, decluttering, and staging it to allow buyers to picture making it their home. Buyers won’t see the full potential of a messy cabin filled with personal artifacts. 2. Overpricing the Cabin  Listing your cabin for sale in Colorado for a price that doesn’t align with the market value can dissuade potential buyers and cause it to sit without a showing for far too long. To avoid this mistake, you should work with a professional real estate broker to set a reasonable price and research the market to manage your expectations. 3. Not Disclosing Issues  Hiding or failing to disclose issues with the cabin could place you in a mess of legal trouble with buyers. When you begin working with a real estate broker, they will have you complete a Seller’s Property Disclosure form to report issues and hazards on the property. In addition to disclosing known issues upfront, you can get a home inspection before listing, allowing you to fix anything that would have otherwise turned up in the buyer’s home inspection. 4. Ignoring Marketing The best real estate broker to list your Colorado cabin will have a solid grasp on how to market your listing effectively. Without a traditional and digital marketing strategy, your cabin may not get enough exposure to potential buyers. Find a real estate broker who takes high-quality photos, lists the property on multiple websites, has an email database of potential buyers, and uses social media to spread the listing far and wide. How To Avoid These Colorado Cabin Real Estate Mistakes Most of these real estate mistakes boil down to property presentation and marketing. An experienced local real estate agent should be able to address both. If you’re considering listing your cabin for sale in Colorado, contact Western Land & Lifestyle Properties to discuss its value and our marketing strategy. We can help you sell faster and for the best possible price.

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A Local Rancher is the Best Person to Sell Colorado Ranches

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Nobody is more knowledgeable than a local rancher about farms and ranches for sale in Colorado. Understanding of the local landscape, agriculture regulations, and the lifestyle that ranching affords can only be ascertained through hands-on experience. That special understanding is precisely why I chose to work as a ranch real estate broker in Colorado. I began my professional career as an electrical contractor, general contractor, and real estate developer in the Denver metro area. In 1996, my family purchased a 58-acre ranch northwest of Cedaredge, Colorado, and I started to take an interest in the area and lifestyle. I grew up with livestock and Arabian horses on the outskirts of Arvada, Colorado, and, living in the suburbs, I missed the land, freedom, and tranquility.  In 2007, I relocated my family to the property in Cedaredge. I established The Labs of Coalby Canyon, raising and training hunting Labrador retrievers, and Mountain G Ranch LLC, a grass-fed cattle operation. My wife, Jen, and I still operate Mountain G Ranch today, inspired by the success and sustainability of the best Colorado ranches. Are There Ranches in Colorado? When I moved from the Front Range to the Western Slope of Colorado, I was astounded by how many of my friends and colleagues from the city were disconnected from the agriculture, farms, and Western Colorado ranches that supply much of their food. Before settling on my family’s property, I looked at hundreds of farms and ranches for sale. For many of Colorado’s residents, agriculture is not the first thing that comes to mind when they think about our state. However, according to the USDA, of the 66.3 million acres in Colorado, 31.8 million are used for agriculture. As of 2017, there were 38,893 farms and ranches operating throughout the state. Livestock is the primary commodity for the Colorado agricultural industry, accounting for 70% of the total value. The Census of Agriculture places Colorado as the tenth-highest producer of cattle and calves and the fifth-highest producer of cattle on feed. I Wanted to Sell the Best Colorado Ranches So, why am I sharing all of these statistics about Colorado agriculture? Because Colorado ranches, especially on the Western Slope, take up nearly 50% of the state’s land. Yet, “Are there ranches in Colorado?” is still one of the most popular search terms online.  There are many high-producing ranches in Colorado, and working with a local rancher as your real estate broker is advantageous to buyers and sellers alike. As a cattle rancher and member of the Colorado Cattlemen’s Association, I know what buyers should consider when browsing cattle ranches for sale in Colorado. I’m familiar with the topography, crops, areas, regulations, water rights, irrigation, and many more factors that matter to you as buyers or make your listing more appealing as a seller. Cattle Ranches For Sale in Colorado All that to say, if you are thinking about selling your farm or ranch in Western Colorado, consider listing it with a broker and rancher like me. I not only study the local Colorado real estate market, but I also understand how to position your listing to reach buyers who want the rancher lifestyle and are willing to pay what your property is worth to achieve it.  Let’s discuss Colorado ranches and real estate and how Western Land & Lifestyle Properties can help you buy and sell. Contact me, Robert Gash, at 970-986-2955 to start the conversation.

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You Miss 100% of the Shots You Don’t Take in Colorado Real Estate

By in Real Estate Marketing

Being a real estate agent means a lot of competition. In Colorado, there are more real estate agents than homes for sale. Even on the Western Slope, which is marginally less populated than Denver, I know at least 50 agents. I can walk to multiple other real estate brokerages from my office on Main Street.  That’s not to say that anyone can do real estate. It just means that as a Colorado real estate agent, you won’t get every listing. It doesn’t matter if you have the best brand and a track record of selling million-dollar homes – a seller may have a closer relationship with another broker. I’ve learned that success in the Colorado real estate market is a two-part formula. The first part of that formula is building relationships. You can only control that to a certain extent. The second part is how you position yourself within the real estate market. You can control that part with a solid real estate marketing strategy.  Taking the Shot Let’s talk about building relationships. You cannot control who a person chooses as their Colorado real estate agent. The decision may come down to who they’ve known the longest or who their friend recommends. However, you also cannot be afraid to try. Wayne Gretzky’s quote, “You miss 100% of the shots you don’t take,” is just as valid in real estate as in hockey. You will never get a listing that you don’t put yourself in the running for. Even if the client chooses someone else, you tried, you increased your odds.  Getting the Listing Now, let’s talk about making you a more attractive Colorado real estate broker to potential listing clients. This aspect of the “selling yourself” funnel is within your control.  Are you a specialist in a certain kind of property? What do you bring to the table that shines above your competition? Why are you the best fit for a specific listing?  As a real estate broker, you are your brand. Your brand messaging and image reflect your values, perceptions, qualities, and what value you can provide to clients and potential clients.  For example, at Western Land & Lifestyle Properties, we specialize in selling just that –  lifestyle properties. I market the Western Colorado lifestyle because I believe our buyers are passionate about the opportunities living here provides. I prioritize listing presentations and strategic marketing to expose my listings to the widest possible pool of interested buyers. That’s my real estate marketing approach, and I believe it will attract the right clients at the right time. My only job is to be present, informative, and available. How Can You Develop Your Brand as a Real Estate Agent? Branding yourself as a Colorado real estate broker requires you to dig deep into who you are, what you represent, and what your clients need from you. Ask yourself the following questions: However, it doesn’t stop there. You must understand that not every person values the same qualities your brand embodies. After all, you miss 100% of the shots you don’t take. Therefore, if you want to succeed in the Colorado real estate industry, all you can do is focus on your brand and deliver the best service to your clients. You must be confident that your qualities and skills will connect you to the right listings at the right time.

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